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IPTC is the standard schema used by image editing and cataloging software to describe the content and ownership of the pictures.

In order to understand structured data and how much information can be communicated with metadata, it’s important to be familiar with metadata schemas.

Embedding metadata allows you to bundle it inside a file for portability, but sometimes it can get stripped, either intentionally or unintentionally.

Metadata can be generated in ways that range from highly automated to highly manual.

The metadata for a media file can live in one of several places: embedded, in a sidecar, in a database or linked databases, in a project, or in the cloud.

Understanding what metadata information is, how it gets created, and where it lives is important to knowing how to make the best use of it.

We are devoting this entire month to metadata.  (Yes, we know it’s technically still June, but every day feels like Groundhog Day.) We will explore how metadata works, what you can do with it, and how to create a great metadata strategy. Let’s get going.   Metadata is a term that generally refers to data about